One of Travis Scott’s biggest contributions to fashion has been his collaborations, especially with Nike and Jordan Brand. The Cactus Jack x Air Jordan 1 set a new bar for artist collabs in streetwear. With its earthy tones, reverse Swoosh, and hidden stash pocket, it became an instant classic. Since then, every release—be it the Air Max 270 React, SB Dunks, or the Jordan 1 Low—has sparked global hype, often selling out within minutes and reselling for thousands.