Market Overview

The India poultry market share was valued at USD 32.93 billion in 2025 and is projected to grow at a CAGR of 8.10% during 2026-2035, reaching USD 71.75 billion by 2035. The market has evolved into one of the fastest-growing segments within India’s livestock industry, supported by rising protein consumption, rapid urbanization, and improvements in supply chain infrastructure. Poultry has become a preferred source of animal protein due to its affordability, shorter production cycles, and lower cultural barriers compared to other meats.

Growing disposable income, expansion of organized retail, and the proliferation of quick-service restaurants are accelerating poultry consumption across both metropolitan and tier-II and tier-III cities. Technological advancements in breeding, feed efficiency, and disease management are further strengthening productivity and profitability.

Market Segmentation Analysis

Broiler Segment

The broiler segment accounts for the largest share of the India poultry market. Increasing consumer preference for chicken meat due to its affordability and versatility in Indian cuisine continues to drive growth. Expansion of integrated poultry operations has enhanced efficiency, enabling better control over feed, hatcheries, and processing. Demand is also supported by rising institutional consumption from hotels, restaurants, and catering services. Growth in modern retail and frozen food categories is boosting processed chicken sales.

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Egg Segment

The egg segment is witnessing steady growth, supported by increasing awareness regarding nutritional benefits. Eggs are widely consumed across socio-economic groups and are an essential component of government nutrition programs. Growth in bakery and processed food industries is also contributing to demand. Value-added products such as fortified and organic eggs are gradually gaining traction among urban consumers.

Regional Analysis

Southern India, particularly states such as Tamil Nadu, Andhra Pradesh, and Telangana, dominates production due to established infrastructure and favorable climatic conditions. Northern and Western regions are experiencing rising demand driven by population growth and urban expansion. Eastern India presents untapped growth opportunities due to improving cold chain facilities and increasing income levels.

Regional consumption patterns vary, with southern states showing higher per capita egg consumption, while northern states demonstrate growing broiler demand. Government initiatives to promote poultry farming in rural areas are encouraging regional diversification of production.

Market Dynamics

Growth Drivers

Rising protein consumption is a primary driver of the India poultry market. Increasing health awareness and the need for affordable protein sources are shifting dietary patterns toward poultry products. Rapid urbanization and growth in nuclear families are supporting demand for convenient and ready-to-cook poultry products. Technological integration in feed management and breeding practices has improved feed conversion ratios and reduced mortality rates, enhancing production efficiency.

Expansion of e-commerce grocery platforms and food delivery services is also stimulating poultry consumption. Investment in cold chain logistics and processing facilities is strengthening distribution networks and reducing wastage.

Market Challenges

Volatility in feed prices, particularly maize and soybean, poses a significant challenge to profitability. Disease outbreaks such as avian influenza can disrupt supply chains and affect consumer sentiment. Fragmentation of small-scale farms limits standardization and traceability. Additionally, fluctuating export regulations and rising input costs create uncertainty for producers.

Environmental concerns and stricter animal welfare regulations may increase compliance costs over the forecast period.

SWOT Analysis

Strengths include strong domestic demand, established production infrastructure, and integrated farming models. Weaknesses involve dependence on feed price stability and vulnerability to disease outbreaks. Opportunities lie in value-added products, export expansion, and technological modernization. Threats include biosecurity risks, regulatory changes, and climate variability affecting feed production.

Porter’s Five Forces Analysis

The bargaining power of suppliers is moderate to high due to reliance on feed ingredients. Buyer power is increasing as organized retail and institutional buyers demand competitive pricing and quality assurance. The threat of new entrants is moderate, as capital investment and technical expertise are required for large-scale operations. The threat of substitutes is relatively low, though plant-based protein alternatives may gain limited traction. Competitive rivalry is high due to the presence of integrated players and regional producers.

Key Indicators for Demand

Key demand indicators include per capita income growth, urbanization rates, expansion of food service outlets, government nutrition programs, and retail penetration. Seasonal consumption trends and festive demand cycles also influence short-term market performance.

Key Indicators for Price

Feed cost trends, particularly maize and soybean prices, significantly impact poultry prices. Inflation, fuel costs, transportation expenses, and disease outbreaks are additional pricing determinants. Export demand and import regulations can also affect domestic pricing structures.

Value Chain Analysis

The value chain includes breeder farms, hatcheries, feed manufacturers, grow-out farms, processors, distributors, and retailers. Integrated players control multiple stages to optimize cost efficiency and quality. Investment in automation and traceability systems is enhancing transparency across the chain.

Price Analysis

Broiler prices are influenced by feed cost fluctuations and supply-demand dynamics. Seasonal demand spikes often result in short-term price volatility. Egg prices demonstrate cyclical patterns based on production cycles and regional demand variations. Long-term pricing trends are expected to remain stable, supported by consistent demand growth.

Competitive Landscape

The India poultry market is moderately consolidated, with key players focusing on vertical integration and geographic expansion. Major companies include IB Group, Suguna Foods Private Limited, Skylark Hatcheries Pvt. Ltd, and Venky’s (India) Limited. These players emphasize capacity expansion, feed innovation, and strategic partnerships to strengthen market presence. Investment in processing facilities and branding initiatives is increasing as consumer preference shifts toward packaged products.