Ayurveda the time old science of holistic wellness has today become popular not only in India, but across all parts of the world attracting fitness enthusiast and wellness seekers from various walks of life. Ayurveda, initially recognized as only a means of physical healing has today transcended Boundaries of relevance and is even approved by modern science for its time tested remedies and holistic solutions without having any side effects. Rooted in various traditional Ayurvedic recipes and formulae, prepared from therapeutic herbs which are locally grown, studied and practiced over generations to not only cure various ailments but also aid in preventive healthcare, boosting metabolism, strengthening immunity, and keeping one fit internally as well as externally. Kerala - God’s own country is the place where Ayurveda not only thrives but is also supported by various state recognized institutions, local communities, authentic recipes, certified Vaidyas, Ayurvedic practitioners etc. The Ayurveda treatment in Kerala contributes significantly to the tourism in Kerala, keeping alive the traditional wisdom of Ayurveda, as well as promoting its therapeutic benefits to people across the globe. Here are reasons why Ayurvedic Wellness tourism in Kerala is on a rise.
Kerala - the land of Ayurveda
Kerala is recognized as the land of Ayurveda as the Ayurvedic tradition of Kerala frames to be not only the reason for Kerala’s holistic wellness tourism, but also because the most authentic treatments, procedures, and diagnosis are performed in Kerala. The Ayurvedic Vaidyas and practitioners are certified and well trained with expert hands-on training and the state supports N number of Ayurvedic hospitals, wellness retreats, Ayurvedic resorts etc. that preserve the authenticity of Ayurveda. The reason that Ayurvedic wellness has risen in Kerala is that institutions like UNESCO and the World Health Organization have also started showing significance and identifying Ayurveda as an alternative to modern science medicines. Various reports in the tourism department reveal that roughly 70% of wellness travelers who visit Kerala come here for seeking the Ayurvedic treatments.
Experiences that go beyond detox programs
It is true Detox programs are the main highlight of Ayurveda especially the Ayurvedic detox therapies, such as Panchkarma, which are the star therapies of Ayurveda. Ayurveda has been proven over centuries to heal the body internally. And, Kerala happens to be the place where authentic Panchkarma is performed and people from various countries and backgrounds come to see this treatment. But, in addition to the detox programs, Kerala offers other experiences that help in dealing with stress, burnout, and fatigue. There are various healing massage therapies such as Abhyanga. Shirodhara and Pizhichil treatments. The Ayurvedic practitioners also offer various diet and nutrition charts that help one elevate the benefits of detox programs and Yoga, the sister science of Ayurveda is also recommended.
A-plus Ayurveda resorts and wellness retreats
Kerala is home to one of the most authentic range of Ayurvedic resorts and wellness retreats which not only offer pleasant hospitality, but give a range immersive experiences. With beautiful surroundings, natural settings, hygienically prepared meals sourced from locally grown ingredients, and inbuilt therapies such as Abhyanga, Shirodhara etc which makes healing relaxation, and rejuvenation as the primary offerings of your visit. The ayurvedic resorts in Kerala also cater to other experiences like morning yoga classes, state tourism and other local experiences like Ayurvedic culinary classes, and have beautiful herbal gardens which offer you a chance to find out what makes Ayurveda so therapeutic.
Tourism that supports disease prevention
While every city has something special about it, the tourism in Kerala is popular because of Ayurveda. Ayurveda - the ancient system of well-being and healing is today more relevant than ever. It offers one a chance to heal from various ailments caused by dosha imbalances in the body. Not only does the state tourism offers one the opportunity to receive authentic Ayurvedic treatments, but also help in preventing diseases, stress management, and dealing with other lifestyle issues like obesity, hypertension, and diabetes.
Kerala merges traditional Ayurveda with contemporary relevance
Another reason that the Ayurvedic Wellness tourism in Kerala is on a rise is because Kerala smartly merges the traditional Ayurvedic wisdom with modern day contemporary relevance. Nowadays wellness enthusiasts and fitness seekers look for authentic, holistic, and fun tourism, rather than just simple getaways. So, Ayurveda perfectly fits this demand by merging the traditional wisdom of well-being and contemporary relevance in the form of customized treatments, sustainable tourism and, various cultural immersions.
Kerala invites you on a spiritual Journey
Aurobindo Ghosh one of the great Indian philosophers had called India the Spiritual capital of the world. The reason being that many ancient wisdoms of India such as Ayurveda and yoga promote spirituality. When wellness travelers come to India for experiencing the authentic Ayurvedic recipes and yoga, they put a step forward in the direction of their spiritual journey. Activities like mindfulness, breath work, pranayama, dhyan (meditation) promote spirituality.
How Kerala ayurvedic tourism supports economy
The Ayurvedic terrorism in Kerala, in addition to offering interesting experiences to wellness seekers, also supports the state economy by keeping the ancient tradition of Ayurveda alive through the wisdom passed over centuries to generations, and inculcated as a part of daily lives as well as state recognized Ayurvedic institutions. Kerala has made the Ayurvedic treatments gain global popularity and therefore, accelerated global demand for Ayurveda treatments as well as professional Ayurvedic treatment courses.
Conclusion
Today, Kerala has not only restructured the definition of Ayurveda but has also made Ayurveda popular worldwide beyond the detox programs. Kerala has emerged as the perfect destination for comprehensive and holistic wellness and gives a chance to wellness travelers to rejuvenate physically, mentally as well as spiritually. With its certified practitioners, rich traditions, passed down over generations, state identified Ayurvedic institutions, and day to day rituals, Kerala not just offers an Ayurvedic vacation, it gives a chance for true transformation. If you want to experience the traditional Ayurvedic detox therapies in Kerala, along with other offerings that make Kerala A-plus in terms of Ayurvedic wellness tourism, you can visit Lokah Ayurveda in Kerala run under the guidance of Dr Anu S Suman to receive authentic Ayurvedic experiences.
