A bright and confident smile has always been linked to charm, health, and self-worth. Today, there are a plethora of whitening products on the market but Crest 3D stands alone as the innovative leader in teeth whitening and oral care innovation. Regardless of whether it is their whitening toothpaste, strips, or advanced formula, Crest 3D has not only become the trusted means for millions to get a professional whitening experience at home.

Crest is a leader in oral care and recognized the demand for safe, easy-to-use whitening solutions—not just whitening solutions, but effective whitening solutions. Crest 3D had the intention to go beyond traditional toothpaste and rinses that only provide maintenance; Crest 3D was in response to consumers' requests to remove years of stains, and a request to make them visibly whiter within a few days.

Using decades of research in oral health, Crest 3D collaborates with a wide range of dental professionals to develop specific formulations on how to balance the efficacy of their whitening products with enamel protection. Crest 3D has become more than a mere cosmetic product; it has become part of a healthy oral care routine.