Your product is superb, but when it comes to making a purchase, the conversion rate of your users is very low, and you find it difficult to keep your users engaged with your website or application. Did you know that, according to Stanford Web Credibility Research , 75% of users admit to making judgements about a company’s credibility based on their website design.
UI (User Interface) & UX (User Experience) play an important role in designing a website. These two are the major aspects that are considered when creating a website. They provide various benefits to the users and owners of the website. UI & UX design work together to create an engaging and user-friendly interface while working on a website. Both these aspects are linked closely, UI looks after the entire graphic and visual,als whereas UX designer takes care of the proper functionality
A highly functional website can be underperforming if the user interface is unappealing, same as if a website with a beautiful UI without good navigation is confusing.
Example: Think of a modern car, which comes with multiple features and a touch display that can control all the functionality, still, they provide clickable and rotatable buttons so you can easily navigate all the features.
UI (User Interface): The visual aspect or face of the website is termed as User Interface. UI will display the visual details and how users interact with it. UI designers consider various aspects while working on a website. These factors are font, colors, and arrangement of the content, icons, and navigation elements. The UI designers aim to create an interface that is appealing, attractive, and easy for users to navigate and quickly find what they need. The layout of the website should be user-friendly, with categories being labeled clearly. Additionally, the content of the website should be well-organized and should be displayed in a way that captures the attention of the users easily.
UX (User Experience): This part of website designing considers the overall experience of the user while going through the website. It is very important that users should find the website engaging and easy to use. The primary focus of UX designers is that the website should be understandable and easily accessible. The website should deliver a seamless experience with user-friendly navigation. It should complete the tasks assigned by users effortlessly and efficiently. The logical workflow enables the website to work smoothly on different devices. A positive UX fosters user satisfaction, builds trust, and ultimately drives conversions.
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