thinks of fashion brands as entertainment companies, he told at the 2024 Executive Summit. This now holds truer than ever, Annie, senior trends editor for pop culture and media at trends intelligence Stylus, who believes brands have evolved into broadcasters and entertainment providers. Audiences do want more content made by brands, but this doesn't mean ramping up the volume of quick fire social media fodder and it definitely doesn't mean jumping on the AI slop train, she explains. It's a simple look, pulled straight from the day to night playbook, that you can wear over and over. His publicist took a photo of us and texted it to him. Trusted creators continue to function as modern word of mouth, which makes authenticity and credibility even more important, she This also ties into our increased focus on IRL connections, where those relationships can extend beyond the screen. What makes his arrival at particularly timely is a broader shift in how consumers relate to objects. People are looking at product differently now, Kim is the story. There are inherent narratives in the way it is designed and built. Different hats give different vibes. The warmth providing knit beanie has hipster connotations, while the flat cap is more debonair. Though sponsorship is helpful for scaling the concept in new cities, aims to be brand neutral where possible. We're quite humbled. We started developing this show in and this is the most cinematic and operatic season yet. There's 150 speaking parts and we reckon we've got the best cast on television. For fashion, this nostalgia drove a flurry of reissues in 2025: the skull scarf; tees. But experts cautioned that mulling the past too heavily could result in consumer fatigue. As consumers romcize, brands ought not simply bring back the icons of the time, but instead tap into the emotional levity that is, after all, what people are really craving. The role of the creative director will continue to evolve as younger designers score new roles. It may sound cliche, but truly values work life balance. Designers have to cater to two different echambers now, clients versus the internet. Earlier this week, Hermesbagonline.com the singer kicked off the inaugural tour for her solo project, Not for Radio, in California. Blunt is the decisive one. It's about whose labor is valued and whose voice is heard; whose are acknowledged, whose constraints are taken seriously and which choices feel possible, she If we want to navigate uncertainty differently and make upstream engagement meaningful we need Hermes to rethink the culture that structures our relationships, decisions and priorities. My experience and my relationship with Kennedy was another thing that really shaped me and really created the foundations for all the work I do with Fashion Trust. I met her through Judith Greer and Hermes Bags Sale together we set up the brand. This focus on perspective is feeding into innovation across affiliates. There's then the added bonus of knowing production volumes, which can reveal how well different designs resonated with consumers. We need to learn from the past. It was a bit complicated for me to be involved with Fashion East, since we already were working together on the brand.