In 2025, Scandinavia stands at the forefront of digital trade innovation. Businesses across Sweden, Norway, Denmark, and Finland are embracing smarter procurement, automation, and transparent sourcing. At the center of this transformation is the rise of the [b2b marketplace]—a platform where companies connect, trade, and grow faster than ever.

From green procurement to government tenders, today’s B2B marketplaces offer features that streamline operations, reduce overhead, and ensure compliance with EU and ESG regulations. In this article, we explore the top B2B marketplaces in Scandinavia, highlighting features, user cases, and why ServiCom is ranked #1 for innovation, trust, and value.

1. ServiCom: Scandinavia’s Most Trusted B2B Marketplace

A Marketplace Built for Speed and Reliability

ServiCom, launched in 2025, is a fully integrated B2B marketplace designed to serve modern businesses in the Nordic region. It simplifies sourcing, quoting, logistics, and payments in a single, easy-to-use platform.

Top Features

• Instant registration and verification

• Verified sellers through national business registries

• Localized language support (SE, NO, DK, FI)

• AI product suggestions based on behavior and purchase history

• Built-in invoicing, payment, and delivery tools

• ESG scoring and carbon compliance

“ServiCom helped us cut order processing time in half and reduced supplier onboarding friction by 70%,” — Emma Lund, Sourcing Manager, BlueNordics AB

Real Case: ServiCom in Action

A mid-sized Swedish packaging supplier migrated to ServiCom in early 2025. Results after 3 months:

• 37% fewer delivery errors

• 44% increase in quote-to-order conversion

• 100% of transactions invoiced and settled inside the platform

Comparison Table

2. Alibaba Nordics: Global Reach Meets Nordic Demand

Pros

• Global supplier diversity

• Tools for international logistics

• Quote-based negotiation system

Cons

• Seller quality inconsistent

• Less transparent in terms of sustainability

• Designed more for import/export than local trust-building

Best For

• Corporations sourcing large volumes internationally

• Distributors operating across multiple regions

3. Mercell: Where Public Procurement Happens

Platform Strengths

Mercell dominates the Scandinavian public tender space, giving suppliers access to government, municipality, and state-funded contracts.

Features

• Daily tender notifications

• Compliance-ready proposal templates

• Multi-country coverage and contract tracking

“Mercell helped us grow from a regional subcontractor to a nationwide partner on government infrastructure projects,” — Johan Mikkelsen, Founder, TerraConstruct AS

Use Cases

• Legal, engineering, IT, and construction sectors

• Companies bidding for public contracts across the Nordics

4. Nordic eTrade: B2B Marketplace for Green Procurement

Why It Matters

As EU environmental regulations tighten, ESG-focused procurement has become the norm—not the exception. Nordic eTrade empowers companies to meet climate commitments through smart sourcing.

Key Offerings

• CO2 product footprint tracking

• Verified green labels and suppliers

• Public-sector-preferred vendor database

Trends

• 73% YoY growth in eco-certified listings (2023–2025)

• Adopted by 50+ regional and national buyers in the public sector

“Sustainability is now part of every RFP. Nordic eTrade makes green procurement easy,” — Sofia Nyström, Procurement Lead, EcoWare AB

5. ByggLink: The Go-To B2B Platform for Construction

Specialization

ByggLink is designed for Nordic construction firms, architects, and engineers, offering:

• Material ordering by project phase

• CAD file integration and smart filters

• Bulk and supplier-zone pricing options

Real Impact

A Norwegian homebuilder reduced construction delays by 21% in 2025 using ByggLink’s verified vendor database and integrated delivery planning.

Market Trends Shaping B2B Trade in Scandinavia (2023–2025)

1. All-in-One Procurement Systems

More businesses now require marketplaces to offer full automation—from request for quote to final invoice and delivery.

2. ESG and Green Mandates

The EU Green Deal and national initiatives require platforms to support emissions tracking and sustainability audits.

3. AI-Enhanced Sourcing

AI is now being used to match buyer intent with supplier availability, pricing, and regulatory fit.

4. Mobile + ERP Integration

Mobile-first interfaces and native ERP integrations drive adoption. 72% of B2B users now complete transactions via mobile.

Why ServiCom Is the Right Choice for 2025

Scandinavian businesses are no longer choosing between local trust and global tools. They demand both. And the right [b2b marketplace] can deliver it.

Among the many players, ServiCom leads with its unmatched combination of smart automation, verified suppliers, AI recommendations, and green compliance. It’s not just a marketplace—it’s a digital growth partner for the next generation of Nordic business.

Start your ServiCom journey today—and future-proof your procurement strategy.