Today, every business wants to make good profits without spending too much. Many companies are using Facebook ads, Instagram ads, email marketing, and Google ads to attract customers. But even in 2025, Bulk SMS marketing is giving the highest return on investment (ROI). You might think SMS is old-fashioned, but it is still working better than many new methods. Let’s understand why.
People Always Check Their SMS
Even though everyone uses WhatsApp, Instagram, and Facebook, they still check their SMS daily. When an SMS comes, the phone shows a notification. People open it immediately to see what it is about. More than 90% of SMS are read within 3 minutes. On the other hand, many emails go to the spam folder or remain unread for days.
SMS Works Without Internet
The biggest benefit of SMS is that it does not need the internet. In many parts of India and other countries, people do not always have data packs. Whether they are in a village or a city, everyone can receive SMS. This makes Bulk SMS marketing the best way to reach all types of customers directly, without any barriers.
Very Low Cost Compared to Ads
Sending SMS is very cheap. For example, if you send 1,000 SMS at ?1 each, you spend ?1,000. Suppose your product costs ?500 and even 5 people buy it after reading your SMS, you earn ?2,500 extra. If 50 people buy, you can imagine how much profit you make. That is why the ROI in SMS marketing is so high because you spend less but earn much more.
SMS Reaches Instantly
When you send an SMS, it reaches the customer’s phone within seconds. This is very useful when you have urgent offers, festival discounts, or flash sales. People see the message quickly and can act immediately. In comparison, newspaper ads or TV ads take days to prepare and are expensive too.
Messages Can Be Personal
People like when messages feel personal. In Bulk SMS, you can use the customer’s name, give them offers on their birthdays, or send them discounts based on what they usually buy. This makes them feel special. Such messages build a strong relationship and trust with customers.
SMS Has a Higher Open Rate Than Emails
Only about 20% of people open marketing emails, but over 90% open their SMS. This means almost everyone sees your message. No other marketing method can guarantee this.
Works Best Along With Other Marketing
Companies use Bulk SMS with other marketing methods. For example, when you have an online sale, you can post on Facebook and Instagram, send emails to your customers, and also send them SMS. The SMS acts as a reminder and brings more people to your website or shop.
Very Simple to Use
Bulk SMS does not need any special computer knowledge. You just buy an SMS package from a good service provider, upload your customer contact list, type your message, and click send. It is that easy. You do not need a big team or costly software. This makes it perfect for small businesses and local shops as well.
Sometimes Better Than WhatsApp Marketing
Many think WhatsApp is enough for promotions. But WhatsApp needs the internet, and many times your messages get blocked or marked as spam. Also, customers need to save your number to get WhatsApp broadcasts. But SMS reaches all phones without internet or saving the sender’s number, which makes it stronger in some cases.
Keeps Customers Loyal
When you send useful messages, festival wishes, and offers through SMS, customers remember your brand. It builds loyalty and makes them feel connected to you. For example, banks send SMS after every transaction to make customers feel safe. Shops send thank-you SMS after purchases, which makes customers feel valued. This increases repeat business.
Why SMS Marketing ROI is the Best
When you spend less money but get better returns, your ROI becomes the highest. That is why even in 2025, Bulk SMS marketing remains powerful.
Low Cost – Cheaper than social media ads
High Reach – Everyone has a mobile phone
High Open Rate – Almost all SMS are read
Fast Results – Messages are delivered instantly
More Sales – Personal offers increase buying
Sources:
https://www.webwers.com/why-bulk-sms-marketing-still-gives-the-best-returns-in-2025
