Receiving a Google AdSense rejection can be frustrating—but it’s rarely the end of the road. In most cases, rejections stem from clear, fixable issues related to content quality, site structure, or policy compliance. By understanding the most common Google AdSense rejection reasons, you can address them systematically and get approved on your next attempt.
Get step-by-step solutions and expert guidance at google adsense rejection reasons.
1. Insufficient Original Content
Google requires substantial, unique, and valuable content. Sites are often rejected for:
- Fewer than 15–20 quality posts
- Articles under 300 words
- AI-generated content without human editing
- Placeholder text (“Coming soon,” “Lorem ipsum”)
✅ Fix: Publish 20+ original articles (500+ words each) with clear headings, images, and actionable insights. Focus on depth, not just word count.
2. Poor Navigation and Technical Issues
Your site must be easy to use and technically sound. Red flags include:
- Broken links or 404 errors
- No clear menu or internal linking
- Non-mobile-responsive design
- Slow loading speed (over 3 seconds)
✅ Fix: Use Google Search Console to identify crawl errors. Test mobile compatibility via Chrome DevTools. Optimize images and enable caching.
3. Copyrighted or Stolen Material
Using images, videos, or text without permission violates AdSense policies—even if credited.
✅ Fix: Only use:
- Your own original media
- Royalty-free assets (Unsplash, Pexels, Pixabay)
- Properly licensed stock content
Never copy-paste from other websites.
4. Prohibited or Sensitive Content
AdSense bans sites featuring:
- Adult content or nudity
- Violence, hate speech, or illegal acts
- Drugs, weapons, gambling, or piracy
- Misinformation or deceptive practices
✅ Fix: Remove all borderline content. If your niche is regulated (e.g., finance, health), ensure compliance with local laws and Google’s policies.
5. Excessive Ads or Intrusive Elements
Even before approval, your site shouldn’t look ad-heavy. Google checks for:
- Pop-ups that block content
- Ads above the fold on every page
- Auto-playing videos with sound
✅ Fix: Remove all ads and pop-ups during the review process. You can add them back after approval.
6. Missing Legal Pages
Your site must include:
- A Privacy Policy (required by GDPR, CCPA, etc.)
- A Contact page with real information (email, form, or address)
- An About page explaining your site’s purpose
✅ Fix: Generate compliant policies using free tools like Termly.io or PrivacyPolicies.com. Link these pages in your footer.
7. Domain Age and Traffic Concerns
While not an official rule, domains under 6 months old with little traffic face higher scrutiny.
✅ Fix: Build organic traffic through SEO, social media, and email marketing. Wait until you have consistent daily visitors before applying.
What to Do After Rejection
- Read the exact reason in your AdSense email
- Fix every issue thoroughly—don’t guess
- Wait 24–48 hours before reapplying
- Avoid multiple submissions in one day—this triggers delays
Final Tip: The “Trust Test”
Before reapplying, ask: “Would I trust this site with my personal information?” If yes—you’re likely ready.
Final Thoughts
AdSense rejection isn’t failure—it’s feedback. With patience, attention to detail, and a commitment to quality, most sites get approved within 2–3 attempts.
