Sam and Colby are more than just YouTubers—they’re a brand. Known for their thrilling paranormal investigations and abandoned place explorations, the duo has built a strong and loyal fan base. But their journey didn’t stop with video content. They turned their passion into a powerful merch brand that fans proudly wear today.
Here’s a look at how Sam and Colby merch started and what makes it more than just clothing.
The Beginning: From YouTube to Merch
Sam Golbach and Colby Brock started their online journey by posting fun and entertaining videos. As their content evolved into more serious and thrilling ghost adventures, their audience grew rapidly. Fans weren’t just watching—they were connecting with the stories, energy, and deeper messages.
With a strong fan base and increasing demand for something tangible, Sam and Colby launched their own merch line, giving fans a way to show their support and feel part of the experience.
The Brand Message: Explore, Learn, Grow
Their XPLR merch is not just about cool graphics—it carries a deeper meaning. Sam and Colby’s brand, XPLR (short for “explore”), is built around three core values: Explore, Learn, and Grow. This message speaks to their belief in stepping outside your comfort zone, facing fears, and always seeking growth—ideas that are reflected in their videos and merch.
Every piece, from hoodies to t-shirts, often includes symbolic designs or motivational quotes to inspire fans to embrace adventure and personal growth.
How the Merch Evolved
What started with simple logo t-shirts has now become a fully developed streetwear line. New drops include:
Glow-in-the-dark hoodies
Custom jogger sets
Minimalist designs with hidden messages
Accessories like hats, pins, and posters
Each collection ties into their latest content themes or haunted journeys, creating a strong link between what fans watch and what they wear.
Limited Drops, Real Demand
One reason their merch feels special is that it’s often released in limited drops. This means certain items are only available for a short time, creating excitement and urgency. Fans love being part of something exclusive, and the limited nature makes each piece feel more meaningful.
The Impact on Fans
Sam and Colby merch has become a symbol of connection. Fans wear it not just for style, but because it represents something they believe in—courage, exploration, and growth. For many, the brand feels like being part of a supportive community that dares to explore the unknown.
Final Thoughts
The story of Sam and Colby merch is more than just clothing sales—it’s a reflection of their journey, values, and connection with fans. Through meaningful designs and strong storytelling, they’ve built a brand that stands out in the influencer world.
Whether you're a long-time viewer or new to their content, wearing their merch is like wearing a piece of the adventure.
