IMARC Group has recently released a new research study titled “Mexico Sports Betting Market Size, Share, Trends and Forecast by Platform, Betting Type, Sports Type, and Region, 2026-2034” which offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.
Market Overview
The Mexico sports betting market size was valued at USD 1,679.2 Million in 2025 and is projected to reach USD 3,429.0 Million by 2034, growing at a CAGR of 8.26% during 2026-2034. Growth is driven by widespread smartphone adoption, expanding internet connectivity, and a passionate football culture. The regulatory framework under the Federal Gaming and Raffles Law supports licensed operators offering land-based and digital betting. Mobile-first betting platforms and younger demographic interest provide significant expansion opportunities.
Study Assumption Years
- Base Year: 2025
- Historical Year/Period: 2020-2025
- Forecast Year/Period: 2026-2034
Mexico Sports Betting Market Key Takeaways
- The market size was valued at USD 1,679.2 Million in 2025.
- It is expected to grow at a CAGR of 8.26% from 2026-2034.
- Online platform dominates with a 78% market share in 2025.
- Fixed odds wagering leads betting types with 41% share in 2025.
- Football is the largest sports segment, holding 56% market share in 2025.
- Mexico's regulatory framework is governed by SEGOB, ensuring licensing and compliance.
- The FIFA World Cup 2026 co-hosting is anticipated to boost market revenues.
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Mexico Sports Betting Market Growth Factors
Expanding Digital Infrastructure and Mobile Penetration
Mexico’s rapidly developing digital ecosystem is a major driver of growth in the sports betting market. The widespread adoption of affordable smartphones and competitively priced mobile data plans has made online betting accessible to a broad range of consumers across different income groups. Continued investments in high-speed internet infrastructure are extending connectivity to secondary cities and rural areas, enabling operators to reach previously untapped user bases. In addition, mobile-first betting platforms equipped with live streaming, real-time odds, and secure, seamless payment systems are significantly enhancing user engagement and overall betting experiences.
FIFA World Cup 2026 Hosting Opportunity
Mexico’s participation as a co-host of the expanded 48-team FIFA World Cup in 2026 presents a substantial growth opportunity for the sports betting market. The tournament is projected to attract nearly 5 million visitors and generate around USD 3 billion in economic activity. Matches held in key cities such as Mexico City, Guadalajara, and Monterrey are expected to intensify betting activity in major urban centers. To capitalize on this opportunity, betting operators are developing long-term strategies, including event-driven marketing campaigns and promotional offerings aligned with key tournament phases, helping sustain market momentum beyond the World Cup.
Young Demographics and Strong Sports Culture
Mexico’s large, youthful population continues to underpin sports betting growth, with Gen Z and Millennials accounting for an estimated 34% and 42% of new bettor adoption, respectively. A deep-rooted passion for football, reinforced by Liga MX’s status as one of the most attended football leagues globally, ensures consistently high levels of sports engagement. Coupled with strong digital adoption among younger consumers, this demographic and cultural alignment provides a robust foundation for sustained, long-term expansion of the sports betting market.
Mexico Sports Betting Market Segmentation
Platform Insights:
- Offline
- Online
- Dominates 78% of the market in 2025, reflecting high smartphone penetration and internet connectivity. Online platforms offer pre-match and live betting across multiple sports, accessible via mobile apps providing real-time odds and live streaming.
Betting Type Insights:
- Fixed Odds Wagering
- Exchange Betting
- Live/In Play Betting
- Pari-Mutuel
- eSports Betting
- Others
- Fixed odds wagering leads with 41% share in 2025 due to its simplicity and predictable payouts. It is widely available across land-based and online platforms, favored for football betting.
- Live/in-play betting is the fastest growing segment, boosted by real-time streaming and dynamic odds.
Sports Type Insights:
- Football
- Basketball
- Baseball
- Horse Racing
- Cricket
- Hockey
- Others
- Football accounts for 56% of market share in 2025. Liga MX’s popularity and the upcoming 2026 FIFA World Cup drive continuous betting activity. Operators focus on football-specific features including comprehensive Liga MX coverage and international match streaming.
Regional Insights:
- Northern Mexico
- Central Mexico
- Southern Mexico
- Others
- Northern Mexico benefits from proximity to the US, strong remittance flows, and telecom infrastructure supporting digital adoption.
- Central Mexico, including Mexico City, captures substantial revenue with dense population and strong internet and banking facilities.
- Southern Mexico is an emerging market with expanding broadband access and tourism-driven gambling revenue.
Regional Insights
Northern Mexico leads in sports betting engagement, supported by proximity to the US, industrial hubs like Monterrey, and strong telecommunications infrastructure. Central Mexico benefits from dense populations and elevated income, especially in Mexico City, enabling widespread internet access and banking. Southern Mexico is an emerging region fueled by connectivity programs and tourism, facilitating accessibility for underserved demographics.
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Recent Developments & News
In March 2025, Mobile Streams Plc launched Estadio Gana, an online casino and sportsbook tailored for Mexican sports fans. This platform features live sports updates and global news coverage, strategically timed ahead of the FIFA World Cup 2026 to capture heightened betting interest.
Key Players
- mx
- Mobile Streams Plc
- IGT
- Playtech
- bet365
- Foliatti Casino
Customization Note:
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