There's one problem with gift wrapping. The paper is torn, scrunched and thrown out in just a few seconds. All that work and all that effort it's a flash. However, a new trend is altering that and for the better. It is known as 'keepable' packaging and it's changing gift-giving. Here are the reasons why boxes that promise to be kept are the next big thing!
What is ‘Keepable' Packaging?
Keepable packaging is just that – packaging that keeps! It is a packaging that is meant to be used and not disposed of. When using the box rather than a wrap, it becomes a gift.
Imagine a lasting, handsome box that the recipient wants to keep. It may contain mementoes, jewellery or simply be a pretty ornament on a shelf. The box lives on, well after the gift is opened.
This conception turns old patterns upside down:
- Old fashioned: wrap, open, trash the wrap.
- New way: Gift it in a box, to keep.
It's a small change, but big impact and it's getting a lot of fan love from shoppers.
This trend is growing fast because of why.
But why the sudden surge in the popularity of keepable packaging? Several strong forces are at play. They're all in the same direction.
There are primarily three reasons:
- People do not like waste and value reuse.
- The box you will store in will be more valuable for you.
- The unboxing craze: Beautiful packages are share-worthy.
- A preference for quality: Customers demand durable products.
These trends continue to grow. They are becoming more and more vigorous with the passing year. This will be why keepable packaging will be a staple for gifting for many years to come.
The Eco Factor
So, let's begin with the planet. Wrapping presents often generates too much waste. Many of them cannot even be recycled because of glitter, foil or tape.
Smart using Keepable packaging fixes this. If a box is reused, it is no longer waste. It lives again, second time, third time or even fourth time.
This is especially important to today's consumers. They wish to give gifts without the guilt. A box that's stored and used again is the ideal solution.
The Value Connection
Here's another big factor. A box that can be kept will make a gift that much more valuable. The solid, premium feel indicates that it is thoughtfully made.
If a person is given a gift in a premium box, he feels special. This message is reflected in the packaging: You are worth the extra effort. The sense increases the connection between the giver and the receiver.
A keepable box serves a value in obvious ways:
- Makes a gift more meaningful.
- Makes a simple present into an event.
- It has a lasting positive impact.
Why Brands Need to Care
This trend is a huge chance for brands. Keepable packaging can help to distinguish you from the competition if you sell gifts and/or products. It's a straightforward technique to please customers and be memorable.
The brand for which the "keepable" boxes are used gets real rewards. The box promotes the brand from the customer's shelf continually. It creates loyalty and promotes re-sales.
That's where hard boxes come in handy. They are also extremely well constructed and can be kept in the fridge. Many brands procure gift boxes in bulk so as to provide this quality at an affordable price.
There are definite advantages to using hard gift boxes wholesale:
- Purchase from a bulk discount retailer.
- Customer desired quality that is premium.
- Sustainable choices in line with the trend.
The brand who orders rigid gift boxes wholesale gets on to the trend of keeping without spending too much. A wise and forward-thinking step.
The Unboxing Boom
Another big trend that's perfectly matched with keepable packaging is unboxing! This is one of those reasons why people delight in taking a video of them opening a gift or product online.
These videos are dominated by a beautiful and keepable box. It appears to be high-end on camera and is exciting to open. This makes your customers happy promoters of your brand.
A keepable box is one that is:
- Likes photos and is great for social media.
- Eager to discover and uncover.
- Makes it memorable so people can talk about it.
A keepable box, is free, far-reaching marketing, in a world of unboxing videos. The trend goes with the tool hand in hand.
How to Join the Trend
Would you like to join in this wave? It's not as difficult as you think. The key is to make packaging people will not want to throw away. Target a few excellent characteristics.
Look for the following characteristics:
- robust construction that is durable and lasts.
- A good eye pleasing design.
- Premium finishes such as matte, foil or embossing.
- A useful shape for storage afterwards.
- Materials that are good for the environment and appealing to customers.
Mark these and your packaging is a keeper! They'll keep it and your brand will continue to be present in their lives for a much longer period.
The trend is one that is here to stay.
There are certain trends that come and go. This one is made to last. Why? It's based on what people really care about: the earth, value, quality, and connection.
As people become more eco-aware and more and more people are looking for good quality, it is only natural that keepable packaging will further grow. Those brands that take this action now will be the ones who will be the first in the pack. It is important to those who don't pay attention not to fall behind.
It is easy to follow the direction. The future of gifting is sure to be kept, sustainable and beautiful.
Final Thoughts
Keeping in packaging is not a flash in the pan. It's the latest trend in gifting and it makes sense. It reduces waste, values-marketing, pleases the receivers, and does not cost anything to market your brand.
Wrap and bin is no longer the common practice. Instead is a better idea: Packaging that is worthy of being kept. Boxes which remain as storage, remembrances, and proof of a caring gift.
Therefore, if you are distributing gifts or selling products, join the keepable trend. Select boxes which are tough, elegant and your customers will not wish to get rid of. If you do, your gifts will make a lasting impression long after the ribbon is off the present.
