SPARK Matrix™: Intelligent Virtual Assistants (IVA) | #intelligent Virtual Assistants # Enterprise Virtual Assistants # Data # Analytics # AI # Intelligent Virtual Assistants Market # Global IVA Market # IVA Competitive Analysis

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SPARK Matrix™: Intelligent Virtual Assistants (IVA)

Intelligent Virtual Assistants (IVA) market research, the global IVA landscape is entering a defining phase where agentic AI is reshaping how virtual assistants operate, compete, and deliver value.