Loops by LJ is a contemporary home décor brand redefining modern interiors through thoughtfully designed, handcrafted rugs. Rooted in artisanal craftsmanship, the brand specialises in hand-tufted and textured rugs made using premium materials like New Zealand wool. Each piece blends organic inspiration with refined design, transforming rugs into functional art for living spaces. With a focus on quality, comfort, and timeless aesthetics, Loops by LJ creates statement rugs that elevate everyday living.