Fans of the hit Apple TV+ show Ted Lasso know the joys of cheering for AFC Richmond and its coach, and now FC fans will too with the addition of the show's central team into FC 25 Coins. Entertainment brands and icons crossing over into video games has been beneficial for both fans and the brand, and the inclusion of Ted Lasso in FC 25 makes way too much sense for it to not be considered a great idea.
Debuting in 2020. Ted Lasso tells the story of an American college football coach who is hired to coach the fictional club of AFC Richmond in the English Premier League, even though he knows nothing about soccer. Jason Sudekis plays the titular character, who is known for his eternal optimism and ability to create a sense of family on the teams he coaches, while strong characters like the ever-talented Jamie Tartt and the foul-mouthed Roy Kent steal the show in every scene they're in.
Ted Lasso has won eight Emmy Awards in its two seasons on Apple TV, with a third season currently in production with no release date announced yet. With Ted Lasso now appearing in FC 25. fans will have something to tide them over while they wait for a Season release date, and they will be able to take AFC Richmond to the Premier League title in the process. Ted Lasso will be available to choose as the manager of AFC Richmond or any other team of the player's choosing in Career Mode, and players will be able to use the AFC Richmond roster complete with stars Jamie Tartt, Roy Kent, Sam Obisanye, and Dani Rojas.
Fans can also create a player and join AFC Richmond to help the Greyhounds win it all, or they can focus on Ultimate Team, where AFC Richmond items as well as Ted Lasso and Beard will be available. Crossover promotions have been incredibly popular in the world of gaming lately, with Fortnite leading the way showcasing partnerships with Marvel, Star Wars, and more while driving fan engagement. Some crossover partnerships are a bit of a stretch, like the WWE's Undertaker in Fall Guys, but the addition of Ted Lasso and AFC Richmond to FC 25 makes complete sense.
Fans of both the TV show and buy FC Coins will likely enjoy the chance to take control of their favorite fictional EPL club and guide them to new heights, especially if their own favorite club in the real world of soccer isn't a dominant club that's fun to play with in FC. Any crossover promotion has the goal of attracting new fans to each brand involved, and there should be a clear benefit here for fans of both Ted Lasso and FC 25.
